SLEEPHAVEN
For our Senior Project, we were chosen to create and present a brand; I created Sleephaven. My company offers a special and one of a kind product that protects at night from something harmful. What can it be? Scroll to find out!
Sleephaven wants to bring awareness to EMF Radiation and how it negatively effects our sleep. By creating a bed canopy out of pure copper treated fabric to shield ourselves at night, it is ideal for EMF protection
I started sketching logo ideas, with the main elements of stars, moon and night time. This was to emphasize the feeling of calm an relaxation for the viewer when looking at the logo.
The final six were chosen below.
The color palette for Sleephaven is comprised of purple muted tones associated with the hour of night. There are in total of 5 colors in the palette, chosen to give the feeling of comfort.
The logo is a combination of calming elements such as the moon and stars, against a shield to portray of one being protected for sleep. Colors that were used are shades of purple, from light to dark. It varies from muted purples to a bright pastel. Usage of these colors emphasizes relief and calmness we want to provide and its comforting business philosophy.
The website is created by using Figma. It demonstrates how to purchase the product and what it is for.
